↖ Luma WebcraftIndependent design concept · fictional brand
Plant-powered. People-minded.

A kinder
kind of
skincare.

For skin that feels like you.
Thoughtfully made botanical essentials for your perfectly imperfect everyday.

Find your good thing ↗
Botanical skincare bottles arranged in warm natural light
A LITTLE DAILYgood for
your skin.
LESS, BUT A LITTLE LOVELIER.
Rooted in nature✳Kind by intention✳Made for the everyday✳Room to be yourself✳
Meet your new daily things

Small rituals.
Good feelings.

Botanical face cleanser and skincare essentialsThe fresh start

Soft Start

£24

Gentle botanical cleanser · 150ml

Minimal skincare serum packagingA little glow

Good Light

£36

Everyday botanical face serum · 30ml

Natural body care essentials on a neutral surfaceHead to toe

All Over

£28

Nourishing botanical body oil · 100ml

Sunlight finding its way through a lush green forest
Good nature. Better intentions.

Less noise.
More nature.

We believe taking care of yourself should feel simple. A few considered ingredients. A moment to slow down. Something lovely, just for you.

Otherkind is a fictional exploration of a more thoughtful skincare brand, where feeling good comes naturally.

Make a little time ↗
A softer approach to every day

Your bathroom shelf doesn't
need to be complicated.

01.

Start gently.

Warm water. A gentle cleanse. Let the day begin at your own pace.

02.

Find your glow.

A few drops of something nourishing. A small moment that belongs to you.

03.

Keep it kind.

Listen to your skin, keep your routine simple, and make room for the good stuff.